Microsoft's new Zune media player will ship pre-loaded with both music and video content to lure consumers away from Apple's iPod. Microsoft will derive content from groups such as 30 Seconds to Mars, Cansei de Ser Sexy, and Hot Chip. In many cases, audio and video will both be available for a given artist, according to Electronista. The software giant's move also indicates that its software will allow users to transfer music from the Zune media player to the computer, a feature music labels have historically refused to support on the grounds that it would encourage piracy. Past rumors suggested that Apple would pre-load special editions of its iPods with songs and video, but those claims have thus far proven false.