Don't be befooled by Cowon's new iAUDIO F2 digital audio MP3 player. Its appearance just looks like a cellphone. This portable digital media player measures 39 grams and has a tiny 1.3-inch color LCD. The iAUDIO F2 digital audio MP3 player can playback MP3, WMA, WAV, OGG and FLAC. The portable digital media player can also display JPEGs and XviD movies at 15 frames per second. Battery life of this portable digital media player can last for 22 hours of audio playback and 8 hours of video playback. Furthermore the iAUDIO F2 digital audio MP3 player can record content from its FM radio which is much luckier than the Creative Zen Vision:M. The price of 2G model is $184 with gadget tax.